招生少的大學
1. 美國最大營利大學招生人數為何越來越少
美國最大營利大學招生人數為何越來越少
訊 隨著著名大學開始開設網上課程畝做 菲尼克斯大學近年來的招生人數不斷減少,招生境況面臨危機。具體情況請看下文!
The University of Phoenix, the largest for-profit university in the United States, has lost a few hundred thousand students in the last five years, according to its parent company.
美國最大的以營利為目的的大學「菲尼克斯大學」在過去5年裡流失了大量學生。
Apollo Ecation Group, which owns the University of Phoenix, announced Wednesday that revenues and enrollment had fallen in the last quarter about 14 percent compared to the same period in 2014. What』s more, the school』s enrollment five years ago was 460,000 students and now it is 213,000, CNN Money reported. The news on Wednesday sparked a 30 percent drop in Apollo』s stock. (Apollo stock was at $19.57 a share in Thursday morning trading, down 2.4 percent.)
旗下擁閉笑有菲尼克斯大學的阿波羅教育集團在周三宣布其招生人數已下降14%,5年前集團旗下大學學生總人數有460,000但現在只有213,000. 此消息傳出後阿波羅教育集團的股價立馬下跌30%.
The University of Phoenix, which started in 1976 in the Phoenix area, delivers ecation largely online but also has brick-and-mortar classrooms. In recent years it has been forced to close some of its classrooms and has faced competition from traditional universities that have started their own online courses.
菲尼克斯大學自1976年創建以來主要都是以網上教育為主,但也有實體教室。近年來該大學不得不關閉其擁有的一些實體教室並且還面臨著傳統大學網上授課項目的轎耐含競爭。
The University of Phoenix has spent huge amounts of money on advertising over the years, notably with its 「I Have a Phoenix」 ads, which spotlighted graates of the school who have important jobs. According to this article in Advertising Age, the school was spending at least $100 million annually on advertising as of 2009.
菲尼克斯大學把大量的金錢投入了廣告宣傳,讓人印象最大的是以「我有菲尼克斯」為宣傳語的那個廣告,它成功地吸引了很多因工作繁忙無法選擇傳統大學的那些人的注意。截至2009年,菲尼克斯大學每年都至少花費了1億美元的廣告費。
The for-profit higher ecation sector remains challenged, with questions about its quality and its ability to compete with better-known nonprofit schools increasing their online offerings.
隨著更為著名的傳統大學開始開設網上課程,像菲尼克斯大學這樣以營利為目的的大學始終面臨著挑戰,人們不會覺得它們的教育質量和水平能與著名大學競爭。
